Team Accelerate Appoint Consultants

26 JAN2011

Creative media consultancy may on the first hand appear to be the last thing an adventure racing team needs. Yet with the growing and increasing power and awareness of social media (Face Book and Twitter), plus developments in how websites are used and seen, Team Accelerate has taken the bold step of appointing a branding and media company, Typhoon, to aid them.

The whole process of developing the presence of the Team both online and traditionally came about in response to talks with existing and potential team partners. With global companies like New Balance and SKINS involved it was seen as a way that the Team could give back and say thank you for support both received and to be received.

Neil Evans, Creative Director of Typhoon said, "For modern day sports teams in fringe activities like adventure racing it is important that they justify the high level of support they require and find ways they can give back, that are both fun and informative. Especially whilst they are in their formative years and gaining a measure of experience to race at the highest level."

Typhoon and Team Accelerate are working in a number of areas including new Team logo, the launch of a new Team website at the end of this month.

The new initiative coincides with Team Accelerate's entry to APEX Switzerland in May. Part of the World Series, the Team will again be combining experience with youth, as they did so successfully at Terrex, to further develop and progress from within. Alasdair Bruce, Team Captain, will be joined by John Cunningham, and summer signings Lucy Harris and Stuart Walker. The first of many meetings for the four has already taken place and training weekends booked.

A second trip abroad is also being planned by Team Accelerate, which with the announcement that Raid France will be the World Series Final in 2012 is now a possibility, alongside Sweden. Kev Honeysett has been asked to continue his successful captaincy and lead Caroline Bullard, her brother George and David Spence.

You can follow Team Accelerate on Face Book.