19 Mar

BT To Sponsor Rock N Roll Liverpool

Rock n Roll Marathon LiverpoolOrganisers of the Rock ‘n’ Roll Liverpool Marathon and Half Marathon have announced BT as the lead sponsors of the inaugural event. The race, scheduled for Sunday 25 May, is expected to draw in a field of up to 8,000 runners.

Suzi Williams, BT Group marketing and brand director, said: “At BT, we understand Liverpool’s two great passions – sport and music – and the BT Rock ‘n’ Roll Liverpool Marathon is the ideal way to celebrate both.  It’s set to be a fantastic day for locals and visitors alike, whether they’re competing or just soaking up the great atmosphere across the city.”

The Rock ‘n’ Roll concept - in which live bands perform at each mile of the route and runners celebrate their accomplishment with a post-race concert at the finish line - has proven to be highly successful with races across many major cities. Since it launched its initial race in 1998 in San Diego, the events now stand as the world's largest running series, attracting over 500,000 participants to its various locations each year.

The Liverpool event will begin at the Albert Dock, one of the most visited attractions in the UK and a World Heritage Site, and will pass through the celebrated Cavern Quarter, where The Beatles rose to prominence in the 1960s. Both races were confirmed in August 2013 when the council and the Competitor Group agreed a three-year partnership - an arrangement that stipulates that Liverpool will hold exclusivity of the Rock 'n' Roll Marathon Festival, and will be the only UK city to host the event over the lifetime of the deal.

For more information, visit the event website.