Millions of sports fans across Africa will be able to experience the excitement and drama of the Glasgow 2014 Commonwealth Games following the appointment of SuperSport as the Games' sub-Saharan broadcast rights holder. The deal means the Games will be shown across the continent from Botswana to Ghana, Kenya to Madagascar and Namibia to Uganda - reaching more than five million viewers across 20 channels.
SuperSport's distribution reaches all 19 African Commonwealth nations and territories competing in Glasgow. The Games represent the biggest multi-sport event Scotland has ever hosted with 4,5000 athletes from 71 nations taking part. It is anticipated that a worldwide audience of 1.5 billion will watch the event.
Happy Ntshingila, chief executive of SuperSport, said: "SuperSport is delighted to have acquired the rights to such a prestigious event. Africans traditionally go all out to support these multi-sport events, which generate great patriotism among local supporters. Africans have a fine tradition at the Commonwealth Games and it is our wish that this continues, with viewers following live on SuperSport."