Recent research by Tata Consultancy Services (TCS) has revealed that not all of the impressive activity statistics that are being recorded by tech savvy Brits can be relied upon. It seems that in the cut-throat world of social media boast posts, up to one in ten tracker users are strapping their wearable tech on their friends, the kids and even the family pet to fiddle their fitness stats!
There is such a bewildering array of fitness technology now available it is no surprise that stats on their use are beginning to emerge, which in turn helps to inform the industry behind all this wearable gadgetry.
The headline finding is that use of technology does motivate recreational athletes to train harder and more frequently. TCS is the Virgin Money London Marathon official technology partner and a recent survey of 2,000 runners found that:
- 82% use some kind of wearable tracking device
- 74% claim to have exercised more as a result of digital support
- 18% say they posted data from technology on social media
- men spend more than women on average on their technology
In other findings, most respondents (71%) used technical devices to track their distance covered; women were more likely to use technology to record calories and older people (over-55) were more likely to check on their heart rates. The dark arts of boosting activity figures by using another adult’s energy were practiced by 13% of those surveyed, while 10% admitted using a child or even a family pet to top up their figures by such underhand means.
While most of the results were hugely encouraging, with 93% stating that use of fitness technology had led to a positive change in health and fitness behaviour there were some odd results, like the 21% who agreed they had run around the house before going to bed to hit a daily target and the 7% who admitted they had missed a session completely because they had forgotten to wear their tracker!
The full survey results are here