21 Jun

New Partnership For We Love Manchester 10K

Decathlon Sports image

Organisers of the We Love Manchester 10K have confirmed that Europe’s leading sportswear and equipment retailer, Decathlon, will be the official title sponsor for this year’s event, scheduled for Sunday 12 July. Affectionately known as the ‘People’s Race', the 10k is set to build on last year’s turnout when almost 3000 runners take part.

The partnership means Decathlon will play an active role in the run, offering giveaways and product samples to runners, plus the chance to receive a free gait analysis and purchase some ‘race-day’ running items. All runners will receive a commemorative branded t-shirt at the finish line.

Chief Executive of Sports Tours International Chris Bird commented: “We are thrilled to welcome Decathlon as the Official Title Sponsor to the race. As one of the world’s largest sports retailers, Decathlon’s ethos to ‘make sport accessible to the many’ makes it a natural fit for the We Love Manchester Charity 10K.”

Now regarded as one of the most popular events in the northern calendar, the race boasts a fitting start and finish at the Regional Athletics Track, Sportcity, next to the Etihad Stadium, home to Manchester City FC. Moving out of Sportcity, the course loops at 6.5k comes back into the campus to let runners enjoy a cracking finale on the track.

Entries for the We Love Manchester 10K are still being taken, with registration priced at just £15 before 30 June. More information available here.

To check out Decathlon's running department go to the store website.