18 Jan

Fitting First Birthday For This Girl Can

This Girl CanAs This Girl Can celebrated its first birthday last week, Sport England has released figures that illustrate the campaign's impact. The figures show a noticeable increase in the number of women active each week. Launched at the turn of 2015, the campaign has encouraged runners to send in their tales of fitness feats through social media by tweeting pictures using the #ThisGirlCan hashtag.

The survey found that the 2.8 million women (in the 14-40 age bracket) who recognise the campaign say they’ve done some or more activity as a result. From this, 1.6 million say they’ve actually started exercising due to the campaign.

Other findings show that This Girl Can films have been viewed, across the campaign’s YouTube and Facebook channels, 37 million times. This is further underlined by the fact 540,000 women have joined the ever growing This Girl Can social media community.

These findings are on the back of Sport England’s figures released last month, which revealed a consistent upward trend in the number of people across the country involved in running.

Jennie Price, Sport England’s chief executive, said: “I’m very encouraged by these new figures, which back up the Active People results we saw last month. They show This Girl Can is not just being talked about, but is also changing behaviour.  But the job is far from done.

“With a gender gap of 1.73 million fewer women playing sport compared to men, we need to keep getting the message out there that women come in all shapes and sizes and levels of ability, and they should all feel able to exercise and play sport.”

More information on the campaign is available here.