22 Jul

Olympic Venue Inspires Thousands Of Future Stars

Go Run For Fun Kids in action

GO Run For Fun (GRFF) staged its largest ever event at the Queen Elizabeth Olympic Park in London last week (Thursday 16 July) when 6,000 children ran around the 2 kilometre course alongside a star studded cast of Olympians and TV personalities.

A galaxy of TV and sporting stars - including Colin Jackson and Charlie Webster - joined in the fun as Daley Thompson, the British Olympic gold medal winner, led the charge and handed out some of the prizes. Daley said: “It was a fantastic day for all the children. Everyone had a great time and also learnt a bit more about the importance of healthy eating and exercise. I am very pleased to have been part of GO Run For Fun’s national day."

Participants wore GO Run For Fun’s bright pink T-shirts and many of the kids enjoyed the interactive activity zone set up by one of the event’s sponsors, New Balance.

GO Run For Fun’s Leen Heemskerk added:  “This was GRFF’s biggest ever event. We know that many parents worry about their kids eating too much and not getting enough exercise. Our charity aims to tackle that problem in a fun way and the huge numbers that took part show that many people share our concerns”.    

As well as the run itself, GO Run For Fun launched a new kids cartoon Dart TV series based on Dart, the charity’s mascot. In the cartoon series, which is aimed at 5-10 year olds, Dart explains the importance of good nutrition and regular exercise in a humorous and easily accessible way.     

The GO Run For Fun event at the Olympic Park was the centrepiece of a series of events across the UK this summer which saw thousands of kids get involved in fun physical exercise. The GO Run For Fun project was founded by Jim Ratcliffe, the chairman of INEOS.

For more details about the GRFF project and an event near you visit the GO Run For Fun website.