Sunday's Great North Run will be given a golden seal of approval after it was announced that several of this summer's Olympic stars will be acting as honorary starters for the race. Long jumper Greg Rutherford, rower Kat Copeland, boxing sensation Nicola Adams and Paralympic swimmer Ellie Simmonds will set the record 55,000 runners on their way from Newcastle to South Shields.
Kat, who triumphed in the lightweight double sculls with partner Sophie Hosking, said she was honoured to be chosen: "It's a massive privilege to be invited to be one of the honorary starters of the Bupa Great North Run and will be another highlight of an incredible few weeks for me. I think the atmosphere on the day will match that at Eton Dorney last month!"
The quartet will be joined by Mo Farah, who confirmed last week that he would be turning his attention to the 2 mile event rather than competing in the half marathon. Even with Farah's switch and the withdrawal of Haile Gebrselassie, this year's event one of the most anticipated yet and organisers are working on replacements for the elite field.
Brendan Foster, Chairman of organisers Nova International, added: "London 2012 inspired the nation and these four talented individuals encapsulated the spirit of the Games. We're thrilled they will be joining us in Newcastle for the Bupa Great North Run and it's a great chance for the North East to celebrate Team GB's success."
The Bupa Great North Run will be broadcast live on BBC One and BBC One HD from 9.30 to 13.30, with a highlights programme on BBC Two at 23.00 that evening.