5 Feb

Intersport and parkrun Team Up To Bring Sport To The People

action from Wimbledon parkrun

The new Intersport/parkrun partnership is up and running after the opening of the Intersport store in Wimbledon was celebrated by runners at Wimbledon parkrun. parkrun founder Paul Sinton-Hewitt welcomed a team from the new Wimbledon store who took part in the 23 January event before returning to base at 28 The Broadway. A large contingent of that day's parkrunners also headed to new Intersports premises to check out what was on offer in store.

The new Intersport/parkrun partnership is up and running after the opening of the Intersport store in Wimbledon was celebrated by runners at Wimbledon parkrun. parkrun founder Paul Sinton-Hewitt welcomed a team from the new Wimbledon store who took part in the 23 January event before returning to base at 28 The Broadway. A large contingent of that day's parkrunners also headed to new Intersports premises to check out what was on offer in store.

Paul Sinton-Hewitt is delighted with the new tie-in with the major sports retailer. He believes this is an ideal pairing and is encouraging parkrunners across the UK and Ireland to support the new partnership. Intersport's Tom Foley is equally enthusiastic: “We are creating a platform of support for the continuation of provision and further growth of grassroots physical activity and the phenomenon that is parkrun. Intersport is ‘Sport to the People’ and this partnership brings our philosophy to life.”
   
The Intersport deal is part of parkrun's efforts to put the project on a sound financial footing to enable it to continue to grow the number of events in the UK and internationally. The recruitment of Nick Pearson, the former managing director at Sweatshop, in 2015 is a key part of that strategy.
   
The challenge for Paul Sinton-Hewitt and the parkrun management team is to main and develop the project's ethos of inclusion and community control while having sufficient resources to administer and improve timing, information and online systems. 

Image courtesy - bobwalshphotography.com