Runners across the country are preparing to take part in the nation’s biggest sports day on Saturday (27 August), which will see ITV go off air for the first time in three decades to encourage people to be more active. The TV company will switch off all seven of its channels from 9:30am for one hour with the message “We’ve gone running – why don’t you join us?”
The gesture is part of the I Am Team GB campaign organised by the National Lottery and ITV to celebrate the returning GB Olympians. Athletes taking part include long-jumper Greg Rutherford and rower Katherine Grainger
Greg said: “You don’t have to be an Olympian to be part of Team GB. There are going to be thousands of fun, free events across the country. Get involved and be part of Team GB.”
Bill Sweeney, chief executive of British Olympic Association, commented: “‘I Am Team GB’ will be the country’s biggest ever sports day inviting participants from all the Home Nations to share in the performances of Team GB athletes at Rio 2016 and be inspired to get active.
“The National Lottery is a key partner and the work they undertake with the British public to fund athletes’ pursuit of Olympic competition and achieve medal success is vital. We firmly believe that this will be a meaningful way to celebrate success and a unique opportunity to engage in sport and activity in this country across many forms.”
As part of the celebrations, running retailer Up & Running will be staging free two mile run/walks at stores across the country.
Jonathan Midwood from Up & Running said: “The pace will be steady and no-one will get left behind. There will also be a free goody bag to get you started for everyone that takes part. If you don’t wish to take part in the run, you could still take advantage of our FREE training guides that could get you started on your first steps to a fit and active lifestyle.”
For more information, visit the Up & Running website. To find out more about the I Am Team GB campaign, go here.