parkrun and Alzheimer’s Research UK have joined forces in a new challenge that invites runners to help them beat dementia. Think of this as a running call to arms…
First launched on May 13, this new fundraising challenge called ‘Running Down Dementia’ was devised in conjunction with parkrun and since it’s unveiling has exceeded all expectations.
This mass participation event asks runners to complete 100K in five months or by the end of October 2016 and raise £100 for Alzheimer’s Research UK. They can achieve this mileage by taking part in weekly parkruns and/or running to their own schedule; plus there is the option to walk rather than run but in all cases, the aim is to reach the goal mileage.
Participants sign up for this challenge on the Running Down Dementia website, create a ‘supporter page’, connect this to their tracking app, for example Strava or MapMyFitness and pledge to raise £100. There is a competitive element to this in the form of a leaderboard with runners encouraged to share their progress on social media and form teams to try to reach the top of the board. At present, there are 74 teams jockeying for position.
More than 2,000 runners have signed up, agreeing to pledge £200,000 and have clocked up 24,000km (or 14,912 miles) in that time. An impressive £35,000 has been raised in less than a month, showing the motivation and generosity of the running community who have wholeheartedly embraced this challenge.
“This is a fantastic result to see in the first few weeks of the campaign,” said Kenneth Foreman, Sporting Events manager at Alzheimer’s Research UK.
Runners can still sign up for the challenge. For details on how to do this visit the Running Down Dementia