After securing the World Santa Challenge title on their tenth anniversary last year, organisers of the Liverpool Santa Dash believe they can retain their crown when the 5k returns on Sunday 6 December. The official launch of the Dash took place last week, with Medicash revealed as the title sponsor for this year’s event.
8,500 Santas congregated at the start line on Pier Head as Liverpool ousted Las Vegas to become the world’s biggest festive fun run last December. The route takes Santas through the city centre, before finishing outside Liverpool Town Hall.
The 2015 launch took place in the city’s Goodness Gracious roof garden at Oh Me Oh My, Water Street – under the gaze of the iconic Liver Birds. Guests including Santa enjoyed mince pies from The Albion Bakehouse and spiced tea from Oh Me Oh Me
Linda Smith, Associate Executive Director of Las Vegas charity Opportunity Village, made the trip to Liverpool especially to present the trophy to the BTR Liverpool team, with whom she has built a strong partnership in recent years. Linda presented the Santaz trophy to BTR race director Alan Rothwell, who started the Liverpool Santa Dash in 2004 with 2,000 participants.
Alan Rothwell commented: “It’s an absolute honour to receive the Santaz world title trophy on behalf of the 8,500 blue, red and mini Santas who took part in last year’s event. We feel very privileged Linda has made the journey from Opportunity Village to hand over the trophy – well it has been in Las Vegas since 2011 so it’s about time it came back to Liverpool.”
“The Liverpool Santa Dash is a real spectacle. Nothing matches the sight of seeing thousands of Santas gathering at the Pier Head on race day. Then later seeing them spend the day enjoying the city, still wearing their Santa suits and proudly displaying their medal. So join us for the 11th annual event with our new title sponsor Medicash. Let’s smash last year’s total and keep the Santaz trophy and title in Liverpool – where it belongs!”
Entries for the Medicash Santa Dash are now open.