25 Nov

Local businesses lend support to Santa Dash

Arriva festive bus

The countdown is officially on to next weekend’s BTR Liverpool Santa Dash 2019 – and city businesses are lending their support to make it a huge success. Arriva North West has confirmed that for the third consecutive year by offering participants free travel on the Arriva bus network across Merseyside throughout Santa Dash day (Sunday 1 December).

Highly regarded as the city’s kick-start to Christmas, the BTR Liverpool Santa Dash is the UK’s biggest festive 5K fun run. Each year, Liverpool is transformed into a sea of red, blue and mini Santas enjoying the inclusive festive experience.

After crossing the start line at Pier Head Liverpool, Santas will make their way round the 5K city centre route, which includes Royal Albert Dock Liverpool. As participants head towards the finish line outside Liverpool Town Hall, they will be welcomed by stilt walking festive characters and ‘real’ snow before collecting their commemorative Santa Dash finishers’ medal.

In addition to the support offered by Arriva North West, St John’s Shopping Centre is providing a pop-up shop for anyone looking to register this week. The shop will remain open daily for registrations and Santa suit collection until 3pm on Saturday 30 November, the day before the Santa Dash.

Neil Ashcroft, manager of St John’s Shopping Centre, commented: “We are thrilled to welcome BTR Liverpool Santa Dash back to St Johns Shopping Centre for the third year. St John’s is more festive than ever, with our new Christmas lights spilling out onto Williamson Square.”

The main 5K dash will be followed by the Mini Dash 1K, which is being sponsored by The World’s Famous Grotto, located at St Johns Shopping Centre. The grotto is open now and will run through until Christmas Eve (Tuesday 24 December).

The grotto marks its 140th anniversary and to celebrate the milestone year, visitors can look forward to a festive journey through the ages through enchanting displays including a Magical Winter Wonderland, Cinderella, Toy Bazaar and Fairyland.