5 Nov

Medicash Behind World Santa Challenge

MedicashMedicash, title sponsor of this year’s Liverpool Santa Dash, are putting their money where their mouth is with news that a team of 20 from the company will take part in the upcoming event. Their commitment is part of Liverpool’s drive to retain their World Santa Challenge title this year.

Up to 10,000 Santas are expected at Pier Head on Sunday 6 December for the 12th edition of the 5k as Merseyside once again aims to become the world’s biggest festive fun. The route takes Santas through the city centre, before finishing outside Liverpool Town Hall.

Sponsors Medicash are one of the oldest and most established healthcare cash plan providers in the UK with over 180,000 corporate and individual policy holders. Medicash, formerly known as The Penny in the Pound Fund, has been a core part of the city since it was first established in 1871.

Sue Weir, chief executive of Medicash, comments: “We are delighted to be supporting the world’s largest festive fun run and really hope the race succeeds in its aim of attracting over 10,000 Santas. It’s a great opportunity to get into the festive spirit early and encourage healthy activity in the city.

"Medicash aims to improve health and wellbeing and this event encourages Liverpool City Region to take a proactive approach to fitness while having fun. The team at Medicash – me included – are looking forward to taking part. It’s a great opportunity for us to get active, have fun and raise money for charity.”

The main fun run is then followed by a 1K Mini Dash for youngsters aged 12 and under. This starts in Castle Street and also finishes outside Liverpool Town Hall.

To enter the event, you can register online at BTR Liverpool or call into the BTR Liverpool office at 23 Hatton Garden, Liverpool, L3 2FE. The office is now open seven days a week for Santa suit collection.