It seems appropriate that Liverpool, a city entrenched in rock n roll folklore, will host the UK's very first rock-themed marathon. Today's announcement confirmed that US-based company the Competitor Group has clinched a deal with Liverpool City Council to host a marathon and half marathon in the city on Bank Holiday Sunday, 25 May, 2014.
The concept - in which live bands perform at each mile of the route and runners celebrate their accomplishment with a post-race concert at the finish line - has proven to be highly successful with races across many major cities. Since it launched its initial race in 1998 in San Diego, the events now stand as the world's largest running series, attracting over 500,000 participants to its various locations each year.
The three-year partnership between the council and the Competitor Group stipulates that Liverpool will hold exclusivity of the Rock 'n' Roll Marathon Festival, and will be the only UK city to host the event over the lifetime of the deal. It is hoped that by this time the event will attract 10,000 runners and include a city wide festival atmosphere that encourages local and visitor participation.
Speaking ahead of a launch event at the Liverpool Arena and Convention Centre today, Mayor of Liverpool Joe Anderson said: "It is a real coup for Liverpool to have secured the services of the Competitor Group. They have a fantastic track record in putting on top-quality, exciting events that have a distinctly local flavour and attract large numbers of competitors and spectators from near and far."
While the exact route of the race is yet to be finalised, the start and finish points will be at the waterfront and is expected to take in major landmarks including the football stadia and some of the city's most beautiful parks.
Entries for the race open on Thursday 5 September. For more information, visit the event website.