Specialist retailer Up and Running has launched an innovative campaign to support charity runners. The initiative aims to assist competitors maximise both their physical and fundraising performance by providing equipment, advice, and promoting the sponsorship efforts of the runners.
More specifically, the retailers are looking to assist with the runner's equipment, ;from training gear to race trainers', and will supply 'expert and individually tailored advice' on how best to prepare for in the lead-up to a race. Finally, the company has committed to 'promoting the stories, cause and sponsorship efforts of the runners' on their website.
The Aid a Charity Runner campaign saw its first team take part in the scheme, with Leeds-based digital marketing specialist Epiphany participating in Sunday's Run For All Leeds 10K. Rob Shaw, CEO of the firm and captain of Team Epiphany, said: "The whole team is proud to be the first of Up and Running's volunteers. We're running in aid of our nominated company charity the Jane Tomlinson Appeal and the guys at Up and Running have been a fantastic support."
Rob continued: "From training advice to help with sponsorship, I couldn't have asked for more. If anyone's thinking of running to raise money for a worthy cause then I strongly advise them to apply for this scheme."
More information about the Aid a Charity Runner Campaign is available on the Up and Running website.