London’s revamped and relaunched Run to the Beat is attracting plenty of first-time 10k runners, according to race organisers. Now sponsored by Sure, shortened from its usual half marathon distance and with a new venue at Wembley, almost 40% of entrants so far are new to the distance.
The event spent six years as a half marathon, hosting 96,000 runners and headline acts including Jessie J, Calvin Harris, DJ Fresh and Tinie Tempah, but returns in 2014 as the shorter distance to give 10k runners the chance to experience the epic music-filled run with live DJs pumping out motivational tunes around the route.
The event will start and finish in Wembley Park, home to legendary Wembley Stadium and Arena that now offers great food, great shopping and great events, and see the route take in Fryent Country Park and other areas in Brent.
Managing Director James Robinson said: “We are delighted to see entries selling so quickly after changing things around for 2014. It’s great to see so many first timers booking their place on the start line.
“Having hosted half marathons for the past six years we felt it was important to engage with a new running audience and give 10k runners or those with 10k as a goal, the chance to experience our unique sell-out event.”
Sure Run to the Beat is an event which motivates and entertains runners with live DJ stations around the route. Taking place on Sunday 14 September, an estimated 15,000 participants will make their way around a brand new 10k course in Wembley Park, with a top headline act welcoming runners across the finish line ready for the event after-party.
To enter, visit www.runtothebeat.com