31 May

run2work Set For Launch

run2workA new initiative that encourages UK residents to ditch their daily commute in favour of a run begins this Thursday (5 June). run2work has received considerable attention since being rolled out earlier this year and organisers have announced Sweatshop as their latest official partner, while a petition has been launched to make the cost of running shoes and equipment for running to work tax-free.

The initiative has been launched with the aim of getting 1 million more people active and running by 2020. To encourage participation, run2work’s website has a free route planner to show how long it will take people to run to any destination at a slow jog, medium or faster pace.

Sweatshop is offering a 15% discount on all footwear until 31 October 2014 to anyone who joins in this summer’s series of #run2workdays, adding to Virgin Active’s complimentary Guest Pass and Audible’s free audiobook download people can receive.

750,000 people in the UK cycle to work, with 500,000 of those doing so through an employer Cycle to Work scheme, and run2work believes the Government should introduce a similar tax incentive. This, they feel, would create behavioural change and encourage more people to lead a healthier lifestyle through running to work.

You can read more about the e-petition here.

run2work will take place on the first Thursday of each month:

  • Thursday 3 July
  • Thursday 7 August
  • Thursday 4 September
  • Thursday 2 October