The Liverpool Santa Dash launched late last week with Olympian Beth Tweddle and Big Brother Craig Phillips leading the charge to rest the World Santa Challenge title back from Las Vegas. The launch event even had two Vegas-style showgirls to help push the message out there, as Liverpool prepares once again to host the biggest Festive Fun Run in the UK.
The Santa Dash launch was also supported by the 'Reluctant Runners' from St. Mary's School in Crosby - all of whom took part in a 5K run for the first time recently and have now got the running bug.
As well as the main 5K run across the city, there will once again be the 1K Mini Dash for Under 12s and blue suits will once again be in evidence as many Evertonians proudly take part in their own version of more traditional Santa costume.
As ever, the 2012 Santa Dash resulted in the early chimes of the Christmas spirit arriving on Merseyside and came with a record turnout to boot. With 8,000 Santa clad runners descending on Piers Head, plus 500 taking part in the Mini Dash, the event turned out to be the most popular yet.
To celebrate its 10th year, organisers are hoping for a big push to ensure the Liverpool Santa Dash comes out on top in its rivalry with Las Vegas in the World Santa Challenge for the biggest event field. This year's event is scheduled for 1 December, for more information and registration details, visit the btr Liverpool website.
You can also watch Beth Tweddle and Craig Phillips launch this year's race at btr Liverpool's facebook page.