Lakeland Trails, organiser of some the most iconic trail events in the UK, has teamed up with leading running brand inov-8 in a three-year deal. With both having their roots firmly etched in the Lake District trails, the partnership looks to be a great fit and will be seen as a boost for the trail running community.
The announcement was made at an event at the Hawkshead Brewery, Staveley, just a stone’s throw from inov-8’s head office and close to where the first-ever Lakeland Trails event was staged in 2004. Guests were treated to a live performance by singer/songwriter Pete Lashley before changing into inov-8 kit and running the new 5k Kentmere Sport Trail route, which will be staged alongside the 10k and 17k events at Staveley in May.
Since staging their first ever event, the Lakeland Trails team has expanded their portfolio substantially and attracted 12,500 trail runners to its events last year. Throughout this time, it has involved and supported local charities, community groups, Fix the Fells and mountain rescue teams.
Graham Patten, event director for Lakeland Trails, said this emphasised a commitment to the local community: “We are delighted to welcome the inov-8 team to the Lakeland Trails family. Having a local business who are passionate about trail running to work with on developing the events, will help us showcase what a spectacular location the Lake District is for world class events like the Lakeland Trails.”
Michael Price, director of product and marketing for inov-8, echoed Graham’s thoughts and explained why the partnership was a natural fit: “Our products are developed in the Lake District, in the toughest of conditions. We engineer them from the ground up, ensuring we deliver the best grip for any trail. To achieve our dream, we believe in investing in running in the Lake District. It's our home, it's one of the best places to run in the world and has an unrivalled running history.”