Up & Running has joined forces with Balega to help rough sleepers who spend Christmas on the streets in very often, freezing conditions. They will donate a pair of Balega running socks to Crisis for their Christmas centres as gifts for the homeless.
Last year an estimated 4,600 people slept rough in a single night and the numbers have kept on increasing since 2010. Whilst the reasons for this are complex and require more than a quick fix, two major running retailers are combining business acumen with a compassionate side to make a difference.
Voted the Best National Retailer for the last three years at the Running Awards, Up & Running has a compassionate side along with its business acumen. An independent specialist running store it is keen to help vulnerable members of the community and together with Balega and homeless charity Crisis will provide warmth to those who suffer in the cold weather.
For every pair of Balega socks sold in all Up & Running stores they will gift a pair of technical socks to Crisis for their Christmas centres. Also, they will provide a drop-off point for the running community to donate hats, gloves and chocolates for the homeless which will be passed on to Crisis.
Both retailers are pleased to be part of this collaboration with Crisis. General Manager of Up & Running Jonathan Midwood endorses the partnership saying: “We are happy to team up with Balega to offer this very small level of comfort.” UK Balega representative Jon Dennis shares these sentiments: “It seemed a great way for Balega to offer some warmth for cold feet in the long winter months.”
For more information visit your local Up & Running store or online.