Key commercial relationships are falling into place ahead of next year's Commonwealth Games in Glasgow with the announcement that Virgin Media has been unveiled as the newest partner for the big . 2014 event. Virgin Media will assume a key role as Presenting Partner of Athletics.
The Games will take place in Glasgow from 23 July to 3 August 2014 and will feature 6,500 athletes and officials from across the Commonwealth. They will compete in the largest sporting and cultural event to happen in Scotland in a generation. Over one million people are expected to attend 11 days of world class competition, with up to 15,000 volunteers showcasing the best the city has to offer.
Jeff Dodds, Chief Marketing Officer at Virgin Media, said: "Glasgow 2014 will bring together the greatest athletes from across the Commonwealth for one of the biggest sporting events ever to take place in Scotland. With our Home Nation heroes and international superstars, we're getting behind Glasgow and can't wait to build on an amazing track record of success."
Clyde, the Commonwealth Games mascot, is pictured above.