There are still five months to go before the east of England's premier running event but already indications are that entries will reach 6,000 for the 2013 renewal of the Perkins Great Eastern Run. Interest has been encouraged by the use of an entry form cut-out runner which is being displayed by sponsors and other supporters at locations across Peterborough.
Owen James of Rotherham club Kimberworth Striders is the 'face' of the Perkins Great Eastern Race 2013 after his image was selected from participants in last year's event. Now Owen's life-sized image, doubling as a entry-from dispenser and event promotion tool, will be seen in Sainsbury stores and Barclay banks around Peterborough.
Pep Cipriano told northernrunningguide.com: "The life-size cut-out of Owen is just one of a number of initiatives that organisers of the Perkins Great Eastern Run have introduced this year to promote what is the number one running event in the east of England. We have a fast, flat course that offers great PB potential and interest throughout the 13.1 mile with historic sites like Peterborough Cathedral on route and tremendous spectator support along the way.
Pep continued: "We introduced a new route in 2013, which gave spectators better views as well as runners a chance to improve on their previous personal best times. Entries came in from all over the UK and overseas with runners from Italy, France, Sweden, America, Hong Kong and Kenya.
"It was the Kenyans who completed a one-two finish. Winner Luka Rotich crossed the line in 62mins 25secs, just outside the Great Eastern Run best of 62.16 set in 2010. Not far behind was Benson Olenakeri in 63.01.
The Perkins Great Eastern Run (Sunday 13 October) also incorporates a 5k fun run and a wheelchair race plus there will be various stalls, refreshments and a continental market for spectators to enjoy at the finish. More details at the event website.